Breitling

Breitling

This project was part of a broader campaign for Breitling, the renowned watchmaker, in partnership with Nike Communications. Together, we crafted a narrative that celebrated both endurance and precision, following long-distance runners who took on the ultimate challenge: the Chicago Marathon. These athletes, many of whom are also passionate watch enthusiasts, embodied the perfect blend of resilience and craftsmanship, qualities that mirror the ethos of Breitling timepieces.

Through a series of dynamic shots, we highlighted not only the intensity and dedication required to conquer a marathon but also the runners' deep connection to their watches as tools of performance. Each frame served to reinforce the idea that, much like these athletes, a Breitling watch is built to endure, measure, and inspire. This campaign united the worlds of sport and horology in a powerful, human story of passion and precision.

- Zach Callaway